Oh! Most Wanted Look was founded in 2015 by a group of young Malaysian entrepreneurs, including a renowned Malaysian aesthetics doctor. With a team of diverse individuals, they decided to create one of the country's pioneering cosmeceuticals line. Cosmeceuticals are the merging of cosmetics and pharmaceuticals, meaning that although Oh! Most Wanted Look is a lifestyle brand, they only offer quality products that appeal to city chicks and beauty enthusiasts.